Cold Outreach Sequences

Delta Hub Media — Email drip + Social DMs — Internal Use Only

Replace [brackets] before sending
Target: Home services — HVAC, Plumbers, Electricians
Send via Instantly.ai or Smartlead

Golden Rules Before You Send Anything

Cold Email Drip

3-Email Sequence — Home Services

Subject Line
quick question about [Business Name]
Email Body
Hey [First Name],

I was looking at [Business Name]'s website — looks solid. One thing I noticed: no live chat or AI assistant, so customers visiting at night or on weekends can't get answers or leave their info.

We install an AI chat on sites like yours in 48 hours. It handles questions and captures leads while you're on a job.

Worth a 15-minute call to see it live?

— Renato
Delta Hub Media
Notes
"I was looking at your website" = personal. "Looks solid" = genuine compliment, not sycophantic. The gap (no chat) is observable fact, not an insult. "While you're on a job" = speaks directly to their life.
Subject Line
re: [Business Name]
Email Body
Hey [First Name],

Just following up — I know things get busy.

We set this up for another [HVAC company / plumber / electrician] in [nearby city] last month. Their chatbot captured 3 leads the first weekend — all from people visiting the site after hours.

Takes about 10 minutes of your time to get started. We do the rest.

Open to a quick look?

— Renato
Notes
"re:" in the subject makes it look like a reply thread — higher open rates. The nearby city detail makes the social proof feel local and real. "10 minutes of your time" is the lowest possible ask.
Subject Line
closing the loop
Email Body
Hey [First Name],

I've reached out a couple times about adding an AI assistant to [Business Name]'s site — haven't heard back, so I'll assume the timing isn't right.

I'll stop reaching out. But if this ever becomes relevant — missed calls, after-hours leads, or you just want to see what it looks like — feel free to reply here.

Good luck with the season.

— Renato
Why this works
Giving people permission to say no makes them feel safe enough to say yes. "Good luck with the season" is human. This email consistently gets replies from people who ignored the first two — often "actually, tell me more."

Warm Lead Follow-Up

They Replied but Went Cold

Use this when someone replied showing interest, you had a conversation, but then they stopped responding before booking a call or signing up.

Subject Line
still happy to show you the demo
Email Body
Hey [First Name],

Checking back in — we were talking about the AI assistant for [Business Name] a couple weeks ago.

We actually just updated the demo to show lead capture in real time. Happy to walk you through it — literally 15 minutes on Zoom, no commitment.

Still interested?

— Renato

Social Media Outreach

Instagram & Facebook DM Templates

Keep DMs shorter than email. One sentence of context, one line of value, one soft ask. Send from your personal or business profile — not a fake account.

📸 Instagram — First DM (Cold)

Hey [First Name] — found [Business Name] and love what you're doing. Quick question: do you have a way for customers to get answers on your site after hours, or does it all go to voicemail? We help [HVAC / plumbing / service] businesses add an AI chat in 48 hours. Worth a look?

👍 Facebook — First DM (Cold)

Hi [First Name], saw [Business Name] on Facebook — looks like you've got great reviews. I help service businesses add an AI assistant to their website so leads don't slip through after hours or on weekends. It's up and running in 48 hours. Would you want to see what it looks like for a [HVAC / plumbing] company?

↩ Follow-Up DM (No Reply After 5 Days)

Hey [First Name] — just circling back. I know DMs get buried. If you ever want to see a live demo of the AI chat for your type of business, I'm happy to set up a 15-min screen share. No commitment. Just reply "demo" and I'll send you a time. 👍