Delta Hub Media — Sales Call Script

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Before the Call — 2 Minutes of Prep

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Pull up their website. Note: what do they sell, do they have a chatbot, does the site look outdated? Have the sell sheet open. Have a demo chatbot ready to show.

Mindset

You are not selling. You are diagnosing a problem they already have — missed leads — and showing them the fix. If it's not a fit, say so. That honesty is what closes deals.

Open — Build Comfort Fast

2–3 min

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Goal: Get them relaxed and talking. This is not a pitch yet. Be a real person.

You say

"Hey [Name], it's Renato from Delta Hub Media — thanks for making time. I'll keep this to 15 minutes, and if what I show you isn't a fit, I'll tell you straight up. Sound good?"

Why this works

Setting a time boundary AND promising honesty immediately separates you from every other salesperson. They relax.

Then ask

"Before I show you anything — tell me a little about the business. How do most of your customers find you right now? Phone, Google, referrals?"

Tip

Let them talk for 60–90 seconds. Don't interrupt. The more they talk about themselves, the more they like you.

Discover the Pain — Ask, Don't Tell

5–7 min

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Goal: Get them to say out loud that they miss leads, miss calls, or lose customers who don't hear back. You don't tell them — they tell you.

Question 1

"What happens when someone visits your website at 9pm on a Sunday — like outside business hours — and they have a question? Can they reach anyone?"

If they say

"They can fill out a contact form" or "They can call and leave a voicemail"

→ "Right — and what percentage of those people do you think actually hear back, versus just… move on to a competitor? In most service businesses it's about half. Does that match what you see?"

Question 2

"When you're out on a job — in the field — what happens to calls coming into the business? Do you have someone answering them, or does it go to voicemail?"

If they say

"Goes to voicemail" or "I try to call back when I can"

→ "Yeah, that's the gap we see everywhere. For most HVAC guys, one missed after-hours call is a $400–$1,500 job someone else gets. Is that something you feel?"

Question 3 (only if needed)

"If a customer could get their questions answered instantly at 2am — without you lifting a finger — and it captured their name and number so you could follow up — would that be worth anything to you?"

Tip

If they're already nodding and leaning in — skip Question 3 and go straight to the demo. You've found the pain.

The Demo — Let It Sell Itself

4–5 min

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Goal: Show the live demo chatbot. Let them interact with it. Don't pitch during this — narrate lightly and let silence do the work.

Set it up

"Okay — let me show you exactly what this looks like. I'm going to pull up a demo we built for a home services company. I want you to actually talk to it — ask it something a real customer would ask."

Share your screen

Pull up the Mike's HVAC demo. Let them type a question. Stay quiet while they interact.

After they interact

"So that's what their customers see — 24 hours a day. And here's the part business owners like most — [show lead capture] — when someone asks to book a call or needs emergency service, it captures their name, number, and what they need, and sends it straight to the owner's phone. You wake up in the morning with a lead list."

Then ask

"Can you see something like this on your site?"

Power move

If they say yes — don't talk. Pause for 3 seconds. Let them sit in the visual of it working for them. Then move to pricing.

Pitch the Pricing — Anchor, Then Simplify

3–4 min

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Goal: Make the price feel like a no-brainer, not a negotiation. Lead with value, then drop the number.

The pitch

"So here's how it works. There's a one-time setup fee of $397 — that's us training the AI on your specific business: your services, your hours, your prices, your FAQs. Then it's $89 a month. That covers hosting, maintenance, and we update it whenever your business changes. If that chatbot captures even one extra job a month that you'd have otherwise missed, it's already paid for itself — probably ten times over. Everything after that is pure upside."

Tone

Say the price confidently. Don't trail off or add "is that okay?" — just let it land. Silence after the price is fine.

If they ask about the website bundle

"Do you also build websites?"

→ "We do — that's our second option. If your site needs a full refresh, we can build you a brand-new mobile-friendly website and include the AI chat, all in for $697 setup and $129 a month. But most people start with just the chat add-on first, and we can always upgrade later."

Close — Make the Next Step Obvious

2–3 min

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Goal: Don't ask "so what do you think?" — that invites stalling. Give them a clear, easy next step with low friction.

The close

"Here's what I'd suggest — let's get your onboarding form over to you today. It takes about 10 minutes to fill out — your services, your hours, common questions — and we'll have the AI built and ready for your review within 48 hours. If you love it, we go live. If you want changes, we fix it first. You don't pay the setup fee until you've approved it."

If they say yes

"Perfect. I'll send the onboarding form to your email right now — takes 10 minutes. Once you fill it out, we're building. Any questions before I send it?"

If they say "I need to think about it"

"Totally fair — what's the main thing on your mind? Is it the price, the timing, or something else?" [Then handle the specific objection — see objection sheet]

If they're not ready — plant the seed

"No pressure at all. Tell you what — I'll send you the one-pager and the link to the live demo so you can show whoever else needs to see it. If you want to move forward next week, just reply to that email and we'll get started. Fair?"

Always end with

Send the sell sheet link and the demo link immediately after the call — even if they said yes. This reinforces the decision and gives them something professional to look at.

Quick Reference — Numbers to Know Cold

Pricing

Tier 1: $397 setup + $89/mo
Tier 2: $697 setup + $129/mo
Delivery: 48–72 hrs (T1), 5–7 days (T2)

You don't pay until you approve it.

ROI Anchors

HVAC job avg: $400–$1,500
Plumbing job avg: $300–$1,000
Auto shop job avg: $200–$800

1 extra job/month = pays for itself. Everything else is profit.

Key Facts

62% of customers don't call back if no answer
AI answers 24/7 including weekends
Works on ANY website — one line of code
Built specifically for their business

Lead list sent to your phone every morning.